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INFORMATION VINE * The History of Nickelodeon *.
Valley of the Sun Casual Club :: WORDS , FACTS , DATES , GAMES & TRIVIA & HISTORY :: INFORMATION VINE
Page 1 of 1
INFORMATION VINE * The History of Nickelodeon *.
by Paul Wed 17 Jan 2024, 7:18 am
The History of Nickelodeon
Photo Courtesy [SOPA Images/LightRocket/Getty Images]
Rocket Power, Rugrats, Avatar: The Last Airbender, Henry Danger, or Paw Patrol; no matter which show makes you want to grab a sugary bowl of cereal and sit down in front of the T.V., they all come from the same famous American television broadcasting company, Nickelodeon. For more than 30 years, Nickelodeon has been keeping us viewers educated and entertained with the coolest and wittiest shows. Yet, how much do you really know about the company? Stay tuned to find out what the history of Nickelodeon is all about!
Before it was called "Nickelodeon" the station was simply a test to see how well it would do with children. Initially, it was Dr. Vivian Horner, an educator, who worked as director of research on the PBS series The Electric Company. While learning what was necessary to make a great show for children to want to engage in while working with PBS, she was able to create her own.
Photo Courtesy [Fireden/Wikimedia Commons]
On December 1, 1977, Dr. Horner premiered her work in the form of the Pinwheel show (pictured above). It was part of the QUBE, an early cable television system, and was launched in Columbus, Ohio by the Warner Cable Corp.
One year later, Dr. Horner was able to expand her idea into a full channel on national television. Then parent company of Nickelodeon, Warner Cable, decided to use the newfound children's station as their lead marketing strategy to not only get children to watch the shows that Dr. Horner created but also up-sell their other products considering they were giving out the best one for free...and it worked.
Photo Courtesy [PinWheel/IMDb]
The company decided that using Nickelodeon as a "loss leader" would make franchising easier and give them an edge over competitive T.V. stations like HBO.
For the initial three years of Nickelodeon's programming, Pinwheel was the hit show that many children gravitated to because of the curiosity and fun that it provoked in children. This was also when slime was introduced to the station's antics, which kids and adults found shocking and fun.
Photo Courtesy [Nick Jr./Twitter]
Warner Cable decided that it was time to progress and make the new network its own entity. Once the news was shared, it was time to officially create a name for it, which was done as a team effort with Horner and producers.
Once Vivian Horner gathered her staff, they began making a list of possible names for the new independent network. Surprisingly, the first name on the list was "Nickelodeon" and it was proposed by the producer of the hit show, Pinwheel, Sandy Kavanaugh (left).
Photo Courtesy [Nickelodeon Studios/Wikimedia Commons]
Although Vivian was not a fan of the name at first, it grew on her because of the whimsical feel that the word gives off and it sounded fun. The first model used the designer's son, Joseph Lozzi II, as the peering man in the hat. A re-design was supposed to take place but didn't because of time and new management.
Although it was scheduled to be aired in February, Nickelodeon was officially launched on April 1, 1979, on the Warner Cable franchise. The original 1979 logo design was created by Joseph Lozzi and featured a man in a black suit portraying a curious and inquisitive demeanor.
Photo Courtesy [Nickelodeon Studios/Wikimedia Commons]
Some of the first programs to air on the original Nickelodeon were Pinwheel, America Goes Bananaz, Nickel Flicks, and even Video Game Comics. With great titles, Warner Cable knew that children would be drawn to shows that were primarily based on education.
Within a year of creating the new network name, Nickelodeon expanded its audience reach in various ways. Warner Cable was the first distribution outlet that broadcasted the network nationally. What's interesting is that Nickelodeon was distributed through a satellite that went into orbit only one week earlier.
Photo Courtesy [QUBE/Wikipedia]
The shows on Nickelodeon's platform used to be on the QUBE network which also helped distribute the programs to children which was another big help for getting the new platform out there. Yet, it was 1979 when Nickelodeon had its first full year as a successful network station.
Nickelodeon had a creative way of showcasing television talent. The network originally operated as a commercial-free service, yet to keep children entertained, the staff created a character based on the subtle comedic styling of Jonathan Schwartz.
Photo Courtesy [Viacom/Wikipedia]
He was an actor that portrayed a mime. In between programs, Schwartz would do tricks and flips in front of a pitch-black screen. This was such a simple concept, yet the mime became popular with thousands of children as the mime was declared amusing and easy to laugh at.
In 1979, Nickelodeon's programming aired for 15 hours each week during the weekday and for 16 hours on weekends. The time of broadcasting typically started at 8 am and ended at 11 pm during the week and 8 am to 12 am on Saturdays and Sundays.
Photo Courtesy [1000 Logos/Wikimedia Commons]
With its popularity still growing, credit card behemoth American Express reached out to the network to potentially strike a partnership that worked out for both parties. On September 14, 1979, American Express bought out 50% of Warner Cable Corporation for $175 million in cash and notes!
One year following the buyout, Nickelodeon received a few upgrades. The original logo had been changed into a multicolored text that was used from 1981 to 1984. Additionally, new shows were added to the line up including What Will They Think of Next, Livewire, and the Canadian sketch comedy series You Can't Do That On Television, which was the first hit on the platform.
Photo Courtesy [NickALive!/Twitter]
From the Canadian sketch show was a special feature...green slime! Kids found the slime so funny that Nickelodeon adapted it into its branding and show, like the future Double Dare game show.
In early 1981, after another logo change, Nickelodeon was on seven days a week that ran for only 13 hours instead of the original 15-16 hours they promoted back in 1979. Parent companies saw this as an opportunity to increase revenue, so more corporate changes were underway.
Photo Courtesy [Nickelodeon Studios/Wikipedia]
Nickelodeon began turning over its channel space during its off-hours which was bought by the now A&E Network. There was also the method of Nickelodeon accepting corporate underwriting, which was a public service announcement made on the channel's platform.
Nickelodeon had many shows that made hundreds of thousands of children laugh, yet with its success in small areas, the platform was taking major financial hits. By 1984, Nickelodeon had a $10 million loss due to some of its programming not catching much traction and stagnated show viewing.
Photo Courtesy [Nickelodeon Studios/Wikimedia Commons]
As a result, the majority of the management crew was fired! After recollecting, it was Fred Seibert and Alan Goodman that were brought on to help give the channel a full makeover as they did with many other popular TV network stations like MTV.
Seibert and Goodman's Company, Fred/Alan Inc., and other advertising firms began rebranding Nickelodeon immediately. One of the most iconic changes is the release of the "pinball" logo and the addition of the infamous orange "splat" design with balloon typeface that was used from 1984 to 2009.
Photo Courtesy [TBI Vision/Wikimedia Commons]
New animators, producers, and writers were hired, along with a doo-wop group, to create the new channel ID. On October 1, 1984, Nickelodeon became a television force and began to rival the likes of Cartoon Network and Disney.
In addition to rising in the television ranks, Nickelodeon began branding itself as "The First Kids' Network" because it was the first American TV channel that was solely directed at children. To make even more money, Fred/Alan initiated taking in traditional advertising and commercials.
Photo Courtesy [ViacomCBS/Wikimedia Commons]
On July 1, 1985, Nickelodeon took its new model of block television and created the hit evening segment, Nick at Nite. It aired from 8 pm to 7 am. Many kids and parents were prone to this block. A year later, American Express sold its 50% stake in Warner-Amex to Warner Communications.
Following a few more years of growth, Nickelodeon decided to spite the People's Choice Awards with their own annual ceremony. As a result, the premiere of "The Big Ballot" was created where kids could choose their favorite shows. This was then renamed to be what we know as Nickelodeon's Kids' Choice Awards.
Photo Courtesy [Fred Seibert/Flickr]
Nick Jr. was also created that year. At first, it started as an educational block that showcased reruns of Pinwheel and other preschool shows. Nowadays, the platform showcases animations that teach children via creativity and fun.
June 7, 1990, was the year that the hybrid TV production/attraction, Nickelodeon Studios, at Universal Studios Florida opened. Many sitcoms were filmed there, and many deals were made. Nickelodeon also made a multi-million-dollar agreement with Pizza Hut to create the kid-targeted Nickelodeon Magazine.
Photo Courtesy [Doug/IMDb]
This was also the year that Nickelodeon started developing its own original content and in August 1991 was when the Nicktoons block was given life. The first three original series to come from Nicktoons were classic animations like Doug, Ren & Stimpy, and Rugrats.
Initially, Nickelodeon did not want to create original content because the production cost would be too expensive. Yet, after doing so, the three series became successful by 1992, with Ren & Stimpy taking the top spot on the TV circuits.
Photo Courtesy [Nickelodeon Studios/Wikimedia Commons]
Because of its success, the company decided to make a similar show with characters of different personalities which developed into Rocko's Modern Life, which was also a huge success. Then, Nickelodeon began releasing compilations of the company's programs, which became top sellers for Nickelodeon and its partnered production companies.
Towards the fall of 1992, Nickelodeon created the nighttime segment SNICK, which was a two-hour program block geared towards older children, tweens, and young teenagers. SNICK became home to a variety of millennial favorites like All That, The Amanda Show, Are You Afraid of the Dark?, and the dynamic duo, Kenan and Kel.
Photo Courtesy [Viacom International Inc./Wikipedia]
Eight years later in 2000, SNICK would be redeveloped into the Saturday edition of TEENick (now TeenNick). It was branded as "Gotta See Saturdays" and is still based on the original series of SNICK, with more modernism and fresh actors.
After receiving great reviews about TeenNick, Nickelodeon decided to resume the Nickelodeon Magazine, but this time under a paid monthly subscription model. By March 1993, a new logo design was up for grabs and the company recruited the viewers instead of an advertising company to help recreate the "splat" design.
Photo Courtesy [Viacom International Inc./Wikipedia]
The new design was used in the network's promotion packages which helped distribute the shows to more locations. By 1995, the Saturday primetime block expanded into primetime slots on other days with the extension of Sunday through Friday instead of just the weekend.
1994 was an alternative year for Nickelodeon. The company wanted to showcase its philanthropic endeavors while still making a profit, so the company launched "The Big Help". It was a community outreach program in which global kids could help get their local parks redesigned by Nickelodeon.
Photo Courtesy [Nickelodeon Studios/Wikimedia Commons]
13 years later in 2007, Nickelodeon launched "The Big Green Help" which was a spinoff of "The Big Help". This was a reality TV show that showcased and taught children how to take care of our big green Earth.
After letting go of the 13-year sitcom You Can't Do That On Television, the series All That took its spot and continued the progress of Nickelodeon. The newfound comedy show was a Tollin/Robbins Production and featured different comedic sketches from the minds of both the writers and actors.
Photo Courtesy [All That/IMdb]
Speaking of actors, All That was the foundation and promoted the rise of many talented actors and actresses like Amanda Bynes, Jamie Lynn Spears, Dan Schneider, along with Kenan and Kel, who had their own show on the lineup as well.
Nickelodeon decided to take major steps towards progressing, so it decided to make a bold business move. In October and December of '94, the company sold a syndication package of holiday-themed episodes of its NickToons to various television stations around the United States. Also, their new partner, Paramount Domestic Television, promoted the packages with the stations.
Photo Courtesy [Aaahh!!! Real Monsters/IMDb]
1994 was also the year that Nickelodeon debuted its freaky-funny cartoon series Aaahh!!! Real Monsters. The show became a hit soon after debuting because of the little monsters and helped to generate significant revenue for the company.
Through the '90s decade, Saturday morning cartoons reigned supreme in the eyes of kids and became the most popular children's programs on TV. Outside of the mandate from academic programs to have educational shows, Nickelodeon exceeded expectations with their Saturday lineup and animated teaching series for young kids.
Photo Courtesy [Viacom International Inc./Wikimedia Commons]
By 1997, Nickelodeon's primetime Saturday block had become the number one time segment across all other broadcasting companies, where it remained for the next several years.
To continue their dominance in the broadcasting world, Nickelodeon created and released its first full-length feature film, Harriet The Spy, which was based on the novel by Louise Fitzhugh and starred Michelle Trachtenberg and Rosie O'Donnell.
Photo Courtesy [Harriet the Spy/IMDb]
Two years later in 1998, Nickelodeon developed The Rugrats Movie, and it was a smashing success! The film grossed north of $100 million in the U.S. and was the first non-Disney animation movie to exceed nine figures.
Nickelodeon and Sesame Workshop (creators of Sesame Street) decided to further their academic means and create an educational platform for children and pre-teens ages 6-12. After investing nearly $100 million, the network developed Noggin with the purpose of showcasing animations and reality shows of various academic topics.
Photo Courtesy [Nickelodeon Studios/Wikimedia Commons]
The "kids' thinking channel" was branded very well and receptive to many initial focus groups. Along with it being a commercial-free network, Noggin launched on February 2, 1999, and broadcasted both Nickelodeon and Sesame Workshop content.
Directly after the Kids' Choice Awards in 1999, the animated series Spongebob Squarepants was debuted and was a pleasant shock to all viewers. The show featuring the happy sponge and his dim-witted, lovable starfish best friend went on to become the most popular Nickelodeon series to date and has ranked the highest company show since 2000.
Photo Courtesy [Spongebob Squarepants/IMDb]
By 2001, the show was being aired at night considering that one-third of the viewers were adults. Finally, The Spongebob Squarepants Movie debuted in 2002, earning Nickelodeon more than $13 billion in merchandise revenue!
Nick at Nite may have been part of Nickelodeon, but in March 2004, the two segments were separated because of the different programming styles and target audiences. Because of the split, resources from advertisers and production companies became scarce.
Photo Courtesy [Nickandmore!/Twitter]
This caused a major issue considering that Nick at Nite's broadcast takes a fraction of the cost to upkeep than Nickelodeon. To settle the dispute between the two structures, in July 2004, it was agreed that the networks must program for 51% or more of a daypart to qualify for higher ratings and resources.
After a year of experiencing the evolution of Viacom to CBS, in 2005, Nickelodeon Studios closed its fun doors. Luckily, the company used its intelligence to rebrand the studio so that it would still be fun and functional for the fans and viewers, so Nickelodeon Studios was transformed into the Blue Man Group Sharp Aquos Theatre in 2007.
Photo Courtesy [James D. Morgan/Getty Images News/Getty Images]
The live-action series that took place at the studio was transferred to Nickelodeon on Sunset studios in Hollywood, California, where filming continued until 2017.
After the formation of the Blue Man Group Theatre in 2005, Nickelodeon continued its animation endeavors by creating and airing one of the most popular shows to date, Avatar: The Last Airbender. The show describes how a young boy discovers that he is the Avatar and must bring balance to the four elemental nations.
Photo Courtesy [Avatar: The Last Airbender/IMDb]
It aired on Nickelodeon for three seasons until 2008. Since its inception, the series has had five Annie Awards, a Primetime Emmy Award, a Peabody Award, and a Kids' Choice Award. Currently, this show is regarded as one of the greatest animations of all time.
Nickelodeon has seen many presidents pass through as the company grew, and in 2006, Cyma Zarghami was appointed to replace Herb Scannell. Cyma took Nickelodeon in a slightly different direction and decided to combine the shows under a new structure called the Kids & Family Group.
Photo Courtesy {CBS Corporation/Wikimedia Commons]
This group would be the hub of many CBS and Nickelodeon-owned networks like Nick at Nite, Nick Jr., TeenNick, Nicktoons, TV Land, CMT, and CMT Pure Country. With all the shows within a single group, ratings increased because viewers could find the shows on one listing versus on different stations.
Tunes became a part of the Nickelodeon repertoire towards the end of the 2000s. Locked into a four-year agreement from 2007 to 2011, Nickelodeon paired with Sony Music to create music-based TV shows for the network to help promote albums that were connected to some of the shows and to produce original content.
Photo Courtesy [Jeff Kravitz/179893940/Getty Images]
For children ages 6-11, the music-themed shows were a hit. One of the most impressive shows was The Naked Brothers Band, which is a rock-"mockumentary" that told the story of a pre-teen rock band led by two real-life musical, songwriting brothers.
Big Time Rush was another music-themed TV show that aired from 2009 to 2013 and featured a pop boy band that consisted of four young men. Nickelodeon partnered the group with Columbia Records to produce the music for the show, while Sony Music handled live appearances.
Photo Courtesy [Lisa Maree Williams/Getty Images Entertainment/Getty Images]
Big Time Rush grossed 6.8 million viewers on its debut on January 18, 2010, which set the record as the highest-rated live-action series premiere in Nickelodeon's history. The only other Nickelodeon show to come close to that amount of viewers was iCarly.
2009 was the year that Nickelodeon decided to strengthen its brand identity, so the network went through two different logo designs from 2009 to 2010. On September 28, 2009, designer Eric Zim and the company created the new logo with the purpose of creating a unified look across its different platforms.
Photo Courtesy [Andrew Benge/Getty Images Entertainment/Getty Images]
In 2010, the wordmark logo bug was given an upgrade with a blimp background which debuted a few days before the 2011 Kids' Choice Awards. The blimp also served as the trophy design that would be given to all the winners, which only branded that logo even further.
The new 2010 logo was aesthetically pleasing enough to be taken overseas to various countries. The logo was adopted in the United Kingdom, Spain, Southeast Asia, Latin America, India, and a specialized version in the Philippines. The Canadian version of Nickelodeon was launched between Viacom and a Canadian network.
Photo Courtesy [TMNT/IMDb]
Thus, both versions of Nickelodeon are available in the United States. Additionally, Viacom also bought the Winx Club and Teenage Mutant Ninja Turtles to create the CGI-animated Turtles series and CGI-Winx show. The viewers responded well to the series new development and appealing features.
After the success of TMNT and Winx Club, Nickelodeon decided to take their international success further. The Italian studio that originally created Winx Club, Rainbow SpA, was purchased at $62 million euros - or $83 million US. After the buyout, both companies paired to create more viewer-generating shows.
Photo Courtesy [House of Anubis/IMDb]
My American Friend and Club 57 were among two of the top shows from the dynamic duo. The show that stood out the most was House of Anubis, a show that was based in the Netherlands that was eventually turned into a week-daily comic strip.
Nickelodeon was the top-rated channel among all children's cable channels for almost 17 years, yet in mid-2011, the company showed a decline in viewership due to generational changes and their rival...Disney Channel. Viacom management described this double-digit decline as "inexplicable" and decided that it was time for a change.
Photo Courtesy [Nickelodeon Studios/Wikimedia Commons]
As a result, three major shows were canceled, including Big Time Rush. Next, Nickelodeon brought in new shows that were more targeted to the 6-12 age range. One of those shows was the inaugural Kids' Choice Sports that debuted in July 2014, hosted by former NFL player Michael Strahan.
Nickelodeon spent another two years figuring out how to increase viewership back to its original double-digit status and they found a way. The company initiated a plan to revive some classic content that gained massive viewers and share them on digital platforms that had high viewership.
Photo Courtesy [Legends of the Hidden Temple/IMDb]
Legends of the Hidden Temple and Hey, Arnold! were bought back into the fold and aired on Nickelodeon. Later, Invader Zim and Rocko's Modern Life premiered on Netflix in 2019. Viewership sparked and increased as Nickelodeon expected.
After a change in presidential leadership in 2018, new president Brian Robbins took the lead at a very opportunistic time. By 2019, free streaming services became available, and Nickelodeon took full advantage. Viacom acquired a free streaming platform called Pluto TV and used it to make free channels for Nickelodeon and Nick Jr.
Photo Courtesy [Viacom International Inc./Wikimedia Commons]
On top of that, the company created four new sub-networks under the company name. These sub-networks included NickMovies, NickGames, Dora TV, and Totally Turtles. To continue their dominance, Nickelodeon also bought the rights to the Garfield franchise to create a new series for the company.
To compete with the highly-rated new streaming service, Disney+, Nickelodeon and Netflix partnered together and solidified a multi-year content production agreement. The contract stated that both parties would produce and distribute new animated films and TV series based on Nickelodeon's archive.
Photo Courtesy [The Loud House/IMDb]
Music projects based on Spongebob Squarepants's Squidward Tentacles were created as a special spin-off to the highly-rated animated parent show. The Loud House was also a show that was the foundation of many TV specials and novel animated short films.
After the success of the original animated series to challenge Disney+, towards the end of 2019, Viacom re-merged with CBS Corporation to become ViacomCBS. The new company hosted many of Nickelodeon's content and was distributed via the CBS All Access streaming service, Paramount+.
Photo Courtesy [The Spongebob Movie: Sponge on the Run/IMDb]
Spin-off shows like Kamp Koral and The Spongebob Movie: Sponge on the Run were also created for Paramount+. Let's also add that ViacomCBS also added live-action hits based on classic shows like The Fairly OddParents, Rugrats, and iCarly to their catalog in both 2-D and CGI versions.
The ViacomCBS merger also brought about CBS Sports for the station and Nickelodeon to cover special National Football League games. The network created a youth-specific version of an early 2021 Wild Card playoff game that went viral and was produced by CBS.
Photo Courtesy [National Football League/Wikimedia Commons]
Nickelodeon also was featured in CBS' coverage of Super Bowl LV. The network received major benefits and special programming and internet content that was directly related to the championship game and directly tied to the Nickelodeon Brand.
Since its inception in 1977, Nickelodeon has created many sister companies to expand its brand and broadcast dominance. Of the eight that were created, five of them still stand and two of them you probably didn't know even belonged to Nickelodeon!
Photo Courtesy [Viacom/Wikipedia]
The sister companies include Nickelodeon Games and Sports for Kids, Nick SlimeZone, NickMom, Nick Jr., Nicktoons, Nick 2, TeenNick, NickRewind, and NickMusic. In addition to the sister companies, Nickelodeon has also created various media publications to continue exposing and radiating its brand and feature shows and movies.
TV land is a subsidiary of Nick at Nite and was based on the Nick at Nite block airing classic TV series from the 1950s to the 1970s. To increase viewership, Nickelodeon decided to add series from the 1980s, 1990s, and more recently, the early 2000s.
Photo Courtesy [ViacomCBS/Wikimedia Commons]
Nick got the idea to start creating original content for TV land in 2008. Originally, they were supposed to be reality series, yet the network proposed scripted originals. With the start of the new sub-network, the show Hot in Cleveland was debuted and aired with a positive response from viewers and critics.
As a subsection of TeenNick, NickRewind began running the most popular and successful shows from the '90s on its platform in 2011. The goal of NickRewind was to focus on programs from the 1980s, '90s, and early 2000s and target the network's target demographic from that era.
Photo Courtesy [Nickandmore!/Twitter]
At first, the station was named "The '90s Are All That" but fell short because most people thought that it was specific to the show All That. Then it was renamed "The Splat" in 2015, then changed to NickRewind in recent years.
Like the other sister companies, NickMusic is a pay television network that mainly features songs, music videos, and music-related programs. Many viewers enjoy the nostalgia and modernism of the various songs that are played, with many of the artists being young pop singers to connect with Nick's target audience.
Photo Courtesy [NickMusic/Twitter]
NickMusic debuted on September 9, 2016, and was hosted on the channel space that was formerly known as MTV Hits. Since its inception, millions of fans have helped create billions for Nickelodeon through album purchases, concerts, and simply watching the videos they produce.
Is it shocking that Nickelodeon created a channel for mothers as their prime viewers? They didn't think so, which is why the company created NickMom in October 2012. Because of the age of most of the moms, this network was hosted in the late-night hours on the Nick Jr. channel.
Photo Courtesy [ViacomCBS/Wikimedia Commons]
As NickMom progressed, it started airing acquired films and sitcoms. Yet, NickMom and its website were discontinued on September 28, 2015, because of the low ratings, cutbacks, and protests from kids claiming that Nickelodeon is a "kid's channel."
Nick 2 was the off-air brand that was on high-tier cable packages and complemented the Nickelodeon brand. The service was established in 2000 and ran until November 2018 when it re-launched with the brand Nick TOO.
Photo Courtesy [Nickelodeon Studios/Wikimedia Commons]
Premium services were lined up to take Nick TOO and place it in its cable lineup. The logo appeared on MTV until 2004 when MTV decided to stop using customized branding on their feed. Later, the listings were under the new branding of NICKP (pacific time) or NICKE (eastern time).
In July of 1985, Nick at Nite premiered from 9 pm to 7 am and became heavily influential in many American homes because the network typically featured adult content. Original classics from the 1950s and '60s like The Donna Reed Show, Mr. Ed, and Lassie were aired as repeats until new content appeared.
Photo Courtesy [Nick at Nite/Wikimedia Commons]
This new content took form in the sitcoms Full House, Friends, The Cosby Show, Home Improvement, and Roseanne; Young Sheldon was also added to the line-up. Nick at Nite is so popular that in 2004, it became its own separate network from Nickelodeon.
Nickelodeon kept up with their international success by applying some of their top shows to the Telemundo network. Simply named Nickelodeon en Telemundo, the channel introduced a daily block of Spanish dubs of popular Nickelodeon series including Rugrats, Aaahh!!! Real Monsters, Blue's Clues, and Hey Arnold.
Photo Courtesy [Nickelodeon Studios/Wikimedia Commons]
The block was primarily during the weekday and debuted on November 9, 1998, until its final show on September 5, 2000. The show was then regulated to weekends to make room for morning news programs. One year later in November 2001, Nick's contract with Telemundo ended.
Throughout its tenure thus far, Nickelodeon has created special events that allow kids to have fun and be engaged with the station's notable characters in exciting locations. Of course, there is the annual Nickelodeon Kids' Choice Awards that honors popular series and actors.
Photo Courtesy [ViacomCBS/Wikimedia Commons]
Also, the Nickelodeon HALO Awards features five teens who are rewarded for Helping and Leading Others (HALO) which debuted in 2009. One of the most significant special events is the Worldwide Day of Play which influences young people to exercise and participate in outdoor activities.
As of today, the network's main programming is typically broadcasted from 7 am to 9 pm for the kid viewers with awesome shows like Paw Patrol, Santiago of the Seas, Peppa Pig, and Shark's Big Show! You and your little ones can catch these series on the Nick Jr. block and enjoy laughter and animated fun!
Photo Courtesy [Nick Jr./Twitter]
If you're a little older, try out Nick Saturday Nights. This block features primetime, live-action series for tweens like Tyler Perry's Young Dylan, Danger Force, Group Chat, and the infamous All That. With a strong history and a bright future, I'll simply say this, long live Nickelodeon!
Photo Courtesy [SOPA Images/LightRocket/Getty Images]
Rocket Power, Rugrats, Avatar: The Last Airbender, Henry Danger, or Paw Patrol; no matter which show makes you want to grab a sugary bowl of cereal and sit down in front of the T.V., they all come from the same famous American television broadcasting company, Nickelodeon. For more than 30 years, Nickelodeon has been keeping us viewers educated and entertained with the coolest and wittiest shows. Yet, how much do you really know about the company? Stay tuned to find out what the history of Nickelodeon is all about!
1977
Before it was called "Nickelodeon" the station was simply a test to see how well it would do with children. Initially, it was Dr. Vivian Horner, an educator, who worked as director of research on the PBS series The Electric Company. While learning what was necessary to make a great show for children to want to engage in while working with PBS, she was able to create her own.
Photo Courtesy [Fireden/Wikimedia Commons]
On December 1, 1977, Dr. Horner premiered her work in the form of the Pinwheel show (pictured above). It was part of the QUBE, an early cable television system, and was launched in Columbus, Ohio by the Warner Cable Corp.
Taking advantage
One year later, Dr. Horner was able to expand her idea into a full channel on national television. Then parent company of Nickelodeon, Warner Cable, decided to use the newfound children's station as their lead marketing strategy to not only get children to watch the shows that Dr. Horner created but also up-sell their other products considering they were giving out the best one for free...and it worked.
Photo Courtesy [PinWheel/IMDb]
The company decided that using Nickelodeon as a "loss leader" would make franchising easier and give them an edge over competitive T.V. stations like HBO.
Pinwheel
For the initial three years of Nickelodeon's programming, Pinwheel was the hit show that many children gravitated to because of the curiosity and fun that it provoked in children. This was also when slime was introduced to the station's antics, which kids and adults found shocking and fun.
Photo Courtesy [Nick Jr./Twitter]
Warner Cable decided that it was time to progress and make the new network its own entity. Once the news was shared, it was time to officially create a name for it, which was done as a team effort with Horner and producers.
"Nickelodeon"
Once Vivian Horner gathered her staff, they began making a list of possible names for the new independent network. Surprisingly, the first name on the list was "Nickelodeon" and it was proposed by the producer of the hit show, Pinwheel, Sandy Kavanaugh (left).
Photo Courtesy [Nickelodeon Studios/Wikimedia Commons]
Although Vivian was not a fan of the name at first, it grew on her because of the whimsical feel that the word gives off and it sounded fun. The first model used the designer's son, Joseph Lozzi II, as the peering man in the hat. A re-design was supposed to take place but didn't because of time and new management.
The birth of Nickelodeon
Although it was scheduled to be aired in February, Nickelodeon was officially launched on April 1, 1979, on the Warner Cable franchise. The original 1979 logo design was created by Joseph Lozzi and featured a man in a black suit portraying a curious and inquisitive demeanor.
Photo Courtesy [Nickelodeon Studios/Wikimedia Commons]
Some of the first programs to air on the original Nickelodeon were Pinwheel, America Goes Bananaz, Nickel Flicks, and even Video Game Comics. With great titles, Warner Cable knew that children would be drawn to shows that were primarily based on education.
Distribution
Within a year of creating the new network name, Nickelodeon expanded its audience reach in various ways. Warner Cable was the first distribution outlet that broadcasted the network nationally. What's interesting is that Nickelodeon was distributed through a satellite that went into orbit only one week earlier.
Photo Courtesy [QUBE/Wikipedia]
The shows on Nickelodeon's platform used to be on the QUBE network which also helped distribute the programs to children which was another big help for getting the new platform out there. Yet, it was 1979 when Nickelodeon had its first full year as a successful network station.
Interstitial programming
Nickelodeon had a creative way of showcasing television talent. The network originally operated as a commercial-free service, yet to keep children entertained, the staff created a character based on the subtle comedic styling of Jonathan Schwartz.
Photo Courtesy [Viacom/Wikipedia]
He was an actor that portrayed a mime. In between programs, Schwartz would do tricks and flips in front of a pitch-black screen. This was such a simple concept, yet the mime became popular with thousands of children as the mime was declared amusing and easy to laugh at.
Buyout
In 1979, Nickelodeon's programming aired for 15 hours each week during the weekday and for 16 hours on weekends. The time of broadcasting typically started at 8 am and ended at 11 pm during the week and 8 am to 12 am on Saturdays and Sundays.
Photo Courtesy [1000 Logos/Wikimedia Commons]
With its popularity still growing, credit card behemoth American Express reached out to the network to potentially strike a partnership that worked out for both parties. On September 14, 1979, American Express bought out 50% of Warner Cable Corporation for $175 million in cash and notes!
New changes
One year following the buyout, Nickelodeon received a few upgrades. The original logo had been changed into a multicolored text that was used from 1981 to 1984. Additionally, new shows were added to the line up including What Will They Think of Next, Livewire, and the Canadian sketch comedy series You Can't Do That On Television, which was the first hit on the platform.
Photo Courtesy [NickALive!/Twitter]
From the Canadian sketch show was a special feature...green slime! Kids found the slime so funny that Nickelodeon adapted it into its branding and show, like the future Double Dare game show.
Corporate alterations
In early 1981, after another logo change, Nickelodeon was on seven days a week that ran for only 13 hours instead of the original 15-16 hours they promoted back in 1979. Parent companies saw this as an opportunity to increase revenue, so more corporate changes were underway.
Photo Courtesy [Nickelodeon Studios/Wikipedia]
Nickelodeon began turning over its channel space during its off-hours which was bought by the now A&E Network. There was also the method of Nickelodeon accepting corporate underwriting, which was a public service announcement made on the channel's platform.
Fired
Nickelodeon had many shows that made hundreds of thousands of children laugh, yet with its success in small areas, the platform was taking major financial hits. By 1984, Nickelodeon had a $10 million loss due to some of its programming not catching much traction and stagnated show viewing.
Photo Courtesy [Nickelodeon Studios/Wikimedia Commons]
As a result, the majority of the management crew was fired! After recollecting, it was Fred Seibert and Alan Goodman that were brought on to help give the channel a full makeover as they did with many other popular TV network stations like MTV.
Fred/Alan Inc.
Seibert and Goodman's Company, Fred/Alan Inc., and other advertising firms began rebranding Nickelodeon immediately. One of the most iconic changes is the release of the "pinball" logo and the addition of the infamous orange "splat" design with balloon typeface that was used from 1984 to 2009.
Photo Courtesy [TBI Vision/Wikimedia Commons]
New animators, producers, and writers were hired, along with a doo-wop group, to create the new channel ID. On October 1, 1984, Nickelodeon became a television force and began to rival the likes of Cartoon Network and Disney.
More rebranding
In addition to rising in the television ranks, Nickelodeon began branding itself as "The First Kids' Network" because it was the first American TV channel that was solely directed at children. To make even more money, Fred/Alan initiated taking in traditional advertising and commercials.
Photo Courtesy [ViacomCBS/Wikimedia Commons]
On July 1, 1985, Nickelodeon took its new model of block television and created the hit evening segment, Nick at Nite. It aired from 8 pm to 7 am. Many kids and parents were prone to this block. A year later, American Express sold its 50% stake in Warner-Amex to Warner Communications.
The Big Ballot
Following a few more years of growth, Nickelodeon decided to spite the People's Choice Awards with their own annual ceremony. As a result, the premiere of "The Big Ballot" was created where kids could choose their favorite shows. This was then renamed to be what we know as Nickelodeon's Kids' Choice Awards.
Photo Courtesy [Fred Seibert/Flickr]
Nick Jr. was also created that year. At first, it started as an educational block that showcased reruns of Pinwheel and other preschool shows. Nowadays, the platform showcases animations that teach children via creativity and fun.
Nickelodeon Studios
June 7, 1990, was the year that the hybrid TV production/attraction, Nickelodeon Studios, at Universal Studios Florida opened. Many sitcoms were filmed there, and many deals were made. Nickelodeon also made a multi-million-dollar agreement with Pizza Hut to create the kid-targeted Nickelodeon Magazine.
Photo Courtesy [Doug/IMDb]
This was also the year that Nickelodeon started developing its own original content and in August 1991 was when the Nicktoons block was given life. The first three original series to come from Nicktoons were classic animations like Doug, Ren & Stimpy, and Rugrats.
More original shows
Initially, Nickelodeon did not want to create original content because the production cost would be too expensive. Yet, after doing so, the three series became successful by 1992, with Ren & Stimpy taking the top spot on the TV circuits.
Photo Courtesy [Nickelodeon Studios/Wikimedia Commons]
Because of its success, the company decided to make a similar show with characters of different personalities which developed into Rocko's Modern Life, which was also a huge success. Then, Nickelodeon began releasing compilations of the company's programs, which became top sellers for Nickelodeon and its partnered production companies.
SNICK
Towards the fall of 1992, Nickelodeon created the nighttime segment SNICK, which was a two-hour program block geared towards older children, tweens, and young teenagers. SNICK became home to a variety of millennial favorites like All That, The Amanda Show, Are You Afraid of the Dark?, and the dynamic duo, Kenan and Kel.
Photo Courtesy [Viacom International Inc./Wikipedia]
Eight years later in 2000, SNICK would be redeveloped into the Saturday edition of TEENick (now TeenNick). It was branded as "Gotta See Saturdays" and is still based on the original series of SNICK, with more modernism and fresh actors.
Modern changes
After receiving great reviews about TeenNick, Nickelodeon decided to resume the Nickelodeon Magazine, but this time under a paid monthly subscription model. By March 1993, a new logo design was up for grabs and the company recruited the viewers instead of an advertising company to help recreate the "splat" design.
Photo Courtesy [Viacom International Inc./Wikipedia]
The new design was used in the network's promotion packages which helped distribute the shows to more locations. By 1995, the Saturday primetime block expanded into primetime slots on other days with the extension of Sunday through Friday instead of just the weekend.
Environmental consciousness
1994 was an alternative year for Nickelodeon. The company wanted to showcase its philanthropic endeavors while still making a profit, so the company launched "The Big Help". It was a community outreach program in which global kids could help get their local parks redesigned by Nickelodeon.
Photo Courtesy [Nickelodeon Studios/Wikimedia Commons]
13 years later in 2007, Nickelodeon launched "The Big Green Help" which was a spinoff of "The Big Help". This was a reality TV show that showcased and taught children how to take care of our big green Earth.
Hit wonders
After letting go of the 13-year sitcom You Can't Do That On Television, the series All That took its spot and continued the progress of Nickelodeon. The newfound comedy show was a Tollin/Robbins Production and featured different comedic sketches from the minds of both the writers and actors.
Photo Courtesy [All That/IMdb]
Speaking of actors, All That was the foundation and promoted the rise of many talented actors and actresses like Amanda Bynes, Jamie Lynn Spears, Dan Schneider, along with Kenan and Kel, who had their own show on the lineup as well.
Real business
Nickelodeon decided to take major steps towards progressing, so it decided to make a bold business move. In October and December of '94, the company sold a syndication package of holiday-themed episodes of its NickToons to various television stations around the United States. Also, their new partner, Paramount Domestic Television, promoted the packages with the stations.
Photo Courtesy [Aaahh!!! Real Monsters/IMDb]
1994 was also the year that Nickelodeon debuted its freaky-funny cartoon series Aaahh!!! Real Monsters. The show became a hit soon after debuting because of the little monsters and helped to generate significant revenue for the company.
Saturday morning cartoons
Through the '90s decade, Saturday morning cartoons reigned supreme in the eyes of kids and became the most popular children's programs on TV. Outside of the mandate from academic programs to have educational shows, Nickelodeon exceeded expectations with their Saturday lineup and animated teaching series for young kids.
Photo Courtesy [Viacom International Inc./Wikimedia Commons]
By 1997, Nickelodeon's primetime Saturday block had become the number one time segment across all other broadcasting companies, where it remained for the next several years.
Debut film
To continue their dominance in the broadcasting world, Nickelodeon created and released its first full-length feature film, Harriet The Spy, which was based on the novel by Louise Fitzhugh and starred Michelle Trachtenberg and Rosie O'Donnell.
Photo Courtesy [Harriet the Spy/IMDb]
Two years later in 1998, Nickelodeon developed The Rugrats Movie, and it was a smashing success! The film grossed north of $100 million in the U.S. and was the first non-Disney animation movie to exceed nine figures.
Noggin
Nickelodeon and Sesame Workshop (creators of Sesame Street) decided to further their academic means and create an educational platform for children and pre-teens ages 6-12. After investing nearly $100 million, the network developed Noggin with the purpose of showcasing animations and reality shows of various academic topics.
Photo Courtesy [Nickelodeon Studios/Wikimedia Commons]
The "kids' thinking channel" was branded very well and receptive to many initial focus groups. Along with it being a commercial-free network, Noggin launched on February 2, 1999, and broadcasted both Nickelodeon and Sesame Workshop content.
Spongebob Squarepants
Directly after the Kids' Choice Awards in 1999, the animated series Spongebob Squarepants was debuted and was a pleasant shock to all viewers. The show featuring the happy sponge and his dim-witted, lovable starfish best friend went on to become the most popular Nickelodeon series to date and has ranked the highest company show since 2000.
Photo Courtesy [Spongebob Squarepants/IMDb]
By 2001, the show was being aired at night considering that one-third of the viewers were adults. Finally, The Spongebob Squarepants Movie debuted in 2002, earning Nickelodeon more than $13 billion in merchandise revenue!
Turmoil
Nick at Nite may have been part of Nickelodeon, but in March 2004, the two segments were separated because of the different programming styles and target audiences. Because of the split, resources from advertisers and production companies became scarce.
Photo Courtesy [Nickandmore!/Twitter]
This caused a major issue considering that Nick at Nite's broadcast takes a fraction of the cost to upkeep than Nickelodeon. To settle the dispute between the two structures, in July 2004, it was agreed that the networks must program for 51% or more of a daypart to qualify for higher ratings and resources.
Shut down
After a year of experiencing the evolution of Viacom to CBS, in 2005, Nickelodeon Studios closed its fun doors. Luckily, the company used its intelligence to rebrand the studio so that it would still be fun and functional for the fans and viewers, so Nickelodeon Studios was transformed into the Blue Man Group Sharp Aquos Theatre in 2007.
Photo Courtesy [James D. Morgan/Getty Images News/Getty Images]
The live-action series that took place at the studio was transferred to Nickelodeon on Sunset studios in Hollywood, California, where filming continued until 2017.
Avatar
After the formation of the Blue Man Group Theatre in 2005, Nickelodeon continued its animation endeavors by creating and airing one of the most popular shows to date, Avatar: The Last Airbender. The show describes how a young boy discovers that he is the Avatar and must bring balance to the four elemental nations.
Photo Courtesy [Avatar: The Last Airbender/IMDb]
It aired on Nickelodeon for three seasons until 2008. Since its inception, the series has had five Annie Awards, a Primetime Emmy Award, a Peabody Award, and a Kids' Choice Award. Currently, this show is regarded as one of the greatest animations of all time.
Combination
Nickelodeon has seen many presidents pass through as the company grew, and in 2006, Cyma Zarghami was appointed to replace Herb Scannell. Cyma took Nickelodeon in a slightly different direction and decided to combine the shows under a new structure called the Kids & Family Group.
Photo Courtesy {CBS Corporation/Wikimedia Commons]
This group would be the hub of many CBS and Nickelodeon-owned networks like Nick at Nite, Nick Jr., TeenNick, Nicktoons, TV Land, CMT, and CMT Pure Country. With all the shows within a single group, ratings increased because viewers could find the shows on one listing versus on different stations.
Music TV shows
Tunes became a part of the Nickelodeon repertoire towards the end of the 2000s. Locked into a four-year agreement from 2007 to 2011, Nickelodeon paired with Sony Music to create music-based TV shows for the network to help promote albums that were connected to some of the shows and to produce original content.
Photo Courtesy [Jeff Kravitz/179893940/Getty Images]
For children ages 6-11, the music-themed shows were a hit. One of the most impressive shows was The Naked Brothers Band, which is a rock-"mockumentary" that told the story of a pre-teen rock band led by two real-life musical, songwriting brothers.
Big Time Rush
Big Time Rush was another music-themed TV show that aired from 2009 to 2013 and featured a pop boy band that consisted of four young men. Nickelodeon partnered the group with Columbia Records to produce the music for the show, while Sony Music handled live appearances.
Photo Courtesy [Lisa Maree Williams/Getty Images Entertainment/Getty Images]
Big Time Rush grossed 6.8 million viewers on its debut on January 18, 2010, which set the record as the highest-rated live-action series premiere in Nickelodeon's history. The only other Nickelodeon show to come close to that amount of viewers was iCarly.
More logo changes
2009 was the year that Nickelodeon decided to strengthen its brand identity, so the network went through two different logo designs from 2009 to 2010. On September 28, 2009, designer Eric Zim and the company created the new logo with the purpose of creating a unified look across its different platforms.
Photo Courtesy [Andrew Benge/Getty Images Entertainment/Getty Images]
In 2010, the wordmark logo bug was given an upgrade with a blimp background which debuted a few days before the 2011 Kids' Choice Awards. The blimp also served as the trophy design that would be given to all the winners, which only branded that logo even further.
International success
The new 2010 logo was aesthetically pleasing enough to be taken overseas to various countries. The logo was adopted in the United Kingdom, Spain, Southeast Asia, Latin America, India, and a specialized version in the Philippines. The Canadian version of Nickelodeon was launched between Viacom and a Canadian network.
Photo Courtesy [TMNT/IMDb]
Thus, both versions of Nickelodeon are available in the United States. Additionally, Viacom also bought the Winx Club and Teenage Mutant Ninja Turtles to create the CGI-animated Turtles series and CGI-Winx show. The viewers responded well to the series new development and appealing features.
Another buyout
After the success of TMNT and Winx Club, Nickelodeon decided to take their international success further. The Italian studio that originally created Winx Club, Rainbow SpA, was purchased at $62 million euros - or $83 million US. After the buyout, both companies paired to create more viewer-generating shows.
Photo Courtesy [House of Anubis/IMDb]
My American Friend and Club 57 were among two of the top shows from the dynamic duo. The show that stood out the most was House of Anubis, a show that was based in the Netherlands that was eventually turned into a week-daily comic strip.
Decline
Nickelodeon was the top-rated channel among all children's cable channels for almost 17 years, yet in mid-2011, the company showed a decline in viewership due to generational changes and their rival...Disney Channel. Viacom management described this double-digit decline as "inexplicable" and decided that it was time for a change.
Photo Courtesy [Nickelodeon Studios/Wikimedia Commons]
As a result, three major shows were canceled, including Big Time Rush. Next, Nickelodeon brought in new shows that were more targeted to the 6-12 age range. One of those shows was the inaugural Kids' Choice Sports that debuted in July 2014, hosted by former NFL player Michael Strahan.
Expansion
Nickelodeon spent another two years figuring out how to increase viewership back to its original double-digit status and they found a way. The company initiated a plan to revive some classic content that gained massive viewers and share them on digital platforms that had high viewership.
Photo Courtesy [Legends of the Hidden Temple/IMDb]
Legends of the Hidden Temple and Hey, Arnold! were bought back into the fold and aired on Nickelodeon. Later, Invader Zim and Rocko's Modern Life premiered on Netflix in 2019. Viewership sparked and increased as Nickelodeon expected.
Sub-networks
After a change in presidential leadership in 2018, new president Brian Robbins took the lead at a very opportunistic time. By 2019, free streaming services became available, and Nickelodeon took full advantage. Viacom acquired a free streaming platform called Pluto TV and used it to make free channels for Nickelodeon and Nick Jr.
Photo Courtesy [Viacom International Inc./Wikimedia Commons]
On top of that, the company created four new sub-networks under the company name. These sub-networks included NickMovies, NickGames, Dora TV, and Totally Turtles. To continue their dominance, Nickelodeon also bought the rights to the Garfield franchise to create a new series for the company.
Deal in the making
To compete with the highly-rated new streaming service, Disney+, Nickelodeon and Netflix partnered together and solidified a multi-year content production agreement. The contract stated that both parties would produce and distribute new animated films and TV series based on Nickelodeon's archive.
Photo Courtesy [The Loud House/IMDb]
Music projects based on Spongebob Squarepants's Squidward Tentacles were created as a special spin-off to the highly-rated animated parent show. The Loud House was also a show that was the foundation of many TV specials and novel animated short films.
Re-merger
After the success of the original animated series to challenge Disney+, towards the end of 2019, Viacom re-merged with CBS Corporation to become ViacomCBS. The new company hosted many of Nickelodeon's content and was distributed via the CBS All Access streaming service, Paramount+.
Photo Courtesy [The Spongebob Movie: Sponge on the Run/IMDb]
Spin-off shows like Kamp Koral and The Spongebob Movie: Sponge on the Run were also created for Paramount+. Let's also add that ViacomCBS also added live-action hits based on classic shows like The Fairly OddParents, Rugrats, and iCarly to their catalog in both 2-D and CGI versions.
NFL
The ViacomCBS merger also brought about CBS Sports for the station and Nickelodeon to cover special National Football League games. The network created a youth-specific version of an early 2021 Wild Card playoff game that went viral and was produced by CBS.
Photo Courtesy [National Football League/Wikimedia Commons]
Nickelodeon also was featured in CBS' coverage of Super Bowl LV. The network received major benefits and special programming and internet content that was directly related to the championship game and directly tied to the Nickelodeon Brand.
Sister channels
Since its inception in 1977, Nickelodeon has created many sister companies to expand its brand and broadcast dominance. Of the eight that were created, five of them still stand and two of them you probably didn't know even belonged to Nickelodeon!
Photo Courtesy [Viacom/Wikipedia]
The sister companies include Nickelodeon Games and Sports for Kids, Nick SlimeZone, NickMom, Nick Jr., Nicktoons, Nick 2, TeenNick, NickRewind, and NickMusic. In addition to the sister companies, Nickelodeon has also created various media publications to continue exposing and radiating its brand and feature shows and movies.
TV Land
TV land is a subsidiary of Nick at Nite and was based on the Nick at Nite block airing classic TV series from the 1950s to the 1970s. To increase viewership, Nickelodeon decided to add series from the 1980s, 1990s, and more recently, the early 2000s.
Photo Courtesy [ViacomCBS/Wikimedia Commons]
Nick got the idea to start creating original content for TV land in 2008. Originally, they were supposed to be reality series, yet the network proposed scripted originals. With the start of the new sub-network, the show Hot in Cleveland was debuted and aired with a positive response from viewers and critics.
NickRewind
As a subsection of TeenNick, NickRewind began running the most popular and successful shows from the '90s on its platform in 2011. The goal of NickRewind was to focus on programs from the 1980s, '90s, and early 2000s and target the network's target demographic from that era.
Photo Courtesy [Nickandmore!/Twitter]
At first, the station was named "The '90s Are All That" but fell short because most people thought that it was specific to the show All That. Then it was renamed "The Splat" in 2015, then changed to NickRewind in recent years.
NickMusic
Like the other sister companies, NickMusic is a pay television network that mainly features songs, music videos, and music-related programs. Many viewers enjoy the nostalgia and modernism of the various songs that are played, with many of the artists being young pop singers to connect with Nick's target audience.
Photo Courtesy [NickMusic/Twitter]
NickMusic debuted on September 9, 2016, and was hosted on the channel space that was formerly known as MTV Hits. Since its inception, millions of fans have helped create billions for Nickelodeon through album purchases, concerts, and simply watching the videos they produce.
NickMom
Is it shocking that Nickelodeon created a channel for mothers as their prime viewers? They didn't think so, which is why the company created NickMom in October 2012. Because of the age of most of the moms, this network was hosted in the late-night hours on the Nick Jr. channel.
Photo Courtesy [ViacomCBS/Wikimedia Commons]
As NickMom progressed, it started airing acquired films and sitcoms. Yet, NickMom and its website were discontinued on September 28, 2015, because of the low ratings, cutbacks, and protests from kids claiming that Nickelodeon is a "kid's channel."
Nick 2
Nick 2 was the off-air brand that was on high-tier cable packages and complemented the Nickelodeon brand. The service was established in 2000 and ran until November 2018 when it re-launched with the brand Nick TOO.
Photo Courtesy [Nickelodeon Studios/Wikimedia Commons]
Premium services were lined up to take Nick TOO and place it in its cable lineup. The logo appeared on MTV until 2004 when MTV decided to stop using customized branding on their feed. Later, the listings were under the new branding of NICKP (pacific time) or NICKE (eastern time).
Nick at Nite
In July of 1985, Nick at Nite premiered from 9 pm to 7 am and became heavily influential in many American homes because the network typically featured adult content. Original classics from the 1950s and '60s like The Donna Reed Show, Mr. Ed, and Lassie were aired as repeats until new content appeared.
Photo Courtesy [Nick at Nite/Wikimedia Commons]
This new content took form in the sitcoms Full House, Friends, The Cosby Show, Home Improvement, and Roseanne; Young Sheldon was also added to the line-up. Nick at Nite is so popular that in 2004, it became its own separate network from Nickelodeon.
Telemundo
Nickelodeon kept up with their international success by applying some of their top shows to the Telemundo network. Simply named Nickelodeon en Telemundo, the channel introduced a daily block of Spanish dubs of popular Nickelodeon series including Rugrats, Aaahh!!! Real Monsters, Blue's Clues, and Hey Arnold.
Photo Courtesy [Nickelodeon Studios/Wikimedia Commons]
The block was primarily during the weekday and debuted on November 9, 1998, until its final show on September 5, 2000. The show was then regulated to weekends to make room for morning news programs. One year later in November 2001, Nick's contract with Telemundo ended.
Special events
Throughout its tenure thus far, Nickelodeon has created special events that allow kids to have fun and be engaged with the station's notable characters in exciting locations. Of course, there is the annual Nickelodeon Kids' Choice Awards that honors popular series and actors.
Photo Courtesy [ViacomCBS/Wikimedia Commons]
Also, the Nickelodeon HALO Awards features five teens who are rewarded for Helping and Leading Others (HALO) which debuted in 2009. One of the most significant special events is the Worldwide Day of Play which influences young people to exercise and participate in outdoor activities.
Currently
As of today, the network's main programming is typically broadcasted from 7 am to 9 pm for the kid viewers with awesome shows like Paw Patrol, Santiago of the Seas, Peppa Pig, and Shark's Big Show! You and your little ones can catch these series on the Nick Jr. block and enjoy laughter and animated fun!
Photo Courtesy [Nick Jr./Twitter]
If you're a little older, try out Nick Saturday Nights. This block features primetime, live-action series for tweens like Tyler Perry's Young Dylan, Danger Force, Group Chat, and the infamous All That. With a strong history and a bright future, I'll simply say this, long live Nickelodeon!
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