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Topgolf's latest acquisition is World Golf Tour

Valley of the Sun Casual Club :: TODAY'S TECHNOLOGY TIPS FROM THE DOCTOR OF TECHNOLOGY AZDEWARS 143 TOPICS inside

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Topgolf's latest acquisition is World Golf Tour Empty Topgolf's latest acquisition is World Golf Tour

Post by Paul Thu 21 Jul 2016, 6:34 am


  • Topgolf's latest acquisition is World Golf Tour U2646733_20150613_081659.jpg?0.83.6023Topgolf's latest acquisition is World Golf Tour USA.gif?0.83.6023azdewars

    362 Posts
    		Tue, Feb 23 2016 9:33 PM

    February 22, 2016
    Topgolf has now entered the realm of virtual reality, and it has officially captured the world’s largest digital golf audience. The entertainment company, which attracted 8 million people to its 24 venues in 2015, has acquired World Golf Tour (WGT), a gaming company that has more than 14 million players across its online, social and mobile platforms.
    “Scale in terms of aggregating audience matters to all of our potential partners,” said Topgolf Co-Chairman Erik Anderson. “We can now engage golfers across worlds, both virtual and real.”
    But Topgolf’s acquisition of WGT is about more than capturing a large audience -- the Topgolf experience will soon become enhanced with WGT’s technology. Right now, games are played in dartboard style, but with WGT’s resources, golfers will soon be able to “play” an array of golf courses from their favorite Topgolf venue. Bandon Dunes, Shadow Creek, Chambers Bay and other tracks could appear on the screens at each Topgolf bay, and instead of merely trying to hit targets, golfers could virtually feel what it’d be like to approach the 7th green at Pebble Beach. Conversely, with added funding from Topgolf, the WGT community will enjoy a richer stream of content and a larger array of golf courses from which to play.

    “Topgolf has always signified so much more than a golf entertainment venue,” We envision ourselves as a global sports lifestyle brand where people go to have the best times of their lives with golfing, gaming, food and beverage, music, apparel, digital content and much more.”
    In 2015, 923 million holes were played via WGT and 358 million golf balls were hit at Topgolf. Those numbers are expected to grow significantly in 2016, in large part due to Topgolf’s acquisition of WGT. In addition to this digital expansion, Topgolf is opening venues in Las Vegas and several other key markets in 2016, increasing its projected annual attendance from 8 million to more than 12 million.
    John - azdewars

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  • Topgolf's latest acquisition is World Golf Tour U5453491_20160706_155947.jpg?0.83.6023Topgolf's latest acquisition is World Golf Tour USA.gif?0.83.6023pdb1

    10,256 Posts
    		Tue, Feb 23 2016 9:44 PM

    MisterWGT: "WGT and TOPGOLF are now one!"
     
     Icon & Shoe at TopGolf facility: Add your caption!

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  • Topgolf's latest acquisition is World Golf Tour U4533210_20160309_152606.jpg?0.83.6023Topgolf's latest acquisition is World Golf Tour USA.gif?0.83.6023JimQ916

    2,953 Posts
    		Wed, Feb 24 2016 3:45 AM

    Thanks for that info U@.....wery good to know...Jim



Paul



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